SEO For Ecommerce Websites: A Step-By-Step Guide
You've spent months, maybe even years, building your ecommerce site. Still have no traffic? Check out this guide for ecommerce SEO to increase traffic.
Shopify SEO 2021 | Masterclass | Step By Step Guide To Content SEO
Settle in for this 1hr mini-course on Shopify SEO covering Content SEO.
If you’re looking for a comprehensive guide on ecommerce SEO then look no further. In part 2 of the Shopify SEO series, we look at how to create SEO optimized content to help you rank your Shopify sites better on search engines such as Google, Bing & DuckDuckGo.
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Content & Time Stamps:
00:16 – Intro
03:29 – The SERP (Choosing the right topics & keywords)
07:10 – Content & Intent Mapping
09:57 – Starting your topic & keyword research (KWFinder)
20:54 – Long-Form vs Short-Form Content
26:21 – Content & Topic Clusters (Hub & Spoke)
27:32 – What Should You Focus On (Where To Start?)
29:41 – Internal Linking & Collections
36:12 – Site Architecture Tools
37:52 – UX Signals That Impact Your Rankings
44:56 – Writing Your Content
47:27 – Optimizing Your Content For SEO Using Surfer SEO
56:30 – Competitor Pages & Link Neighbourhoods
Surfer SEO (My Unique Link): https://surferseo.com/?fp_ref=andrew40
Answer The Public: https://answerthepublic.com/
Power Mapper: https://www.powermapper.com/
Surfer SEO Channel Tutorials:
Shopify SEO Optimization for Beginners (Step-by-Step)
Getting organic traffic to your Shopify store is very complicated. That’s why today we’re taking a look at all the Shopify SEO Optimizations you need to take to succeed online.
So what does it take to properly optimize your Shopify website for SEO? Well, when we’re doing SEO for any Shopify store we can’t forget that when we’re building a Shopify website we’re building an eCommerce website.
That means we have to be mindful of what it means to rank an eCommerce website and where traffic flows in eCommerce websites. If you guys remember seeing my previous e-commerce breakdowns most online stores get a chunk of traffic through their category pages.
So that’s where we’ll focus first. Let’s see how we can build a phenomenal category or collection page inside of Shopify with all the SEO requirements checked off.
Once our collection pages are properly optimized we’re then going to move on to our product pages. Product pages don’t usually get a lot of direct organic traffic since most products aren’t known enough to get any search traffic. It’s important to not ignore product pages and still make sure to t do the basic SEO optimizations to make sure that everything is set up properly.
Finally, we’re going to take a look at the blog, the hidden superpower behind all websites. This is especially true for eCommerce websites since there’s the second chunk of keywords that can be reached through the blog. These are informational keywords that we won’t be able to target with simple category pages.
I also cover some essential settings that some people forget to turn on when they’re setting up their Shopify store.
I’ll leave the store open for two weeks in case anyone wants to buy anything. If I get one sale from you guys I’ll keep it running for another month!
Here’s the store:
0:28 My first sponsor!
0:43 Shopify SEO = Ecommerce SEO
1:08 A quick look at Ikea’s SEO
4:37 Let’s go to my Shopify Store
4:50 Shopify Collections / Category Pages
8:10 Shopify Product Pages
10:33 Shopify Blog (Very powerful!!)
12:09 Extra SEO Settings
13:00 Part 2 of Shopify SEO
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How to Do SEO: Ecommerce for Beginners
⚡️ Your Next Step Toward Mastering SEO ⚡️https://bit.ly/2AADYwh
Oberlo ebook: SEO Optimization Tips and Tricks for Ecommerce https://bit.ly/2zvRm4S
Wondering how to do SEO (search engine optimization)? Or how can SEO drive traffic to your online store? In this video, Mark from Oberlo introduces you to the world of search engine optimization: this art is a powerful way of making your ecommerce business more visible to potential customers.
Learn how to do SEO; how to drive traffic to your online store; how to find keywords, and how to play by the rules of search engines – all with this video explainer! And at the end, Mark has a simple four point SEO checklist to kickstart your search engine optimization strategy. This video is ideal for Ecommerce beginners looking to learn how to do SEO.
You can start your own dropshipping business today with Oberlo. Sign up, it’s free: https://bit.ly/2Q1SV4N
We are as dedicated as you are to making sure your online dropshipping business succeeds. Subscribe to the official Oberlo channel and never miss a beat when it comes to dropshipping. Our updates, tips and tricks, and guides are tailor-made for ecommerce entrepreneurs. Here are some awesome resources to help you grow your dropshipping store!
For tips, tricks, and all things ecommerce, visit Oberlo’s blog: https://bit.ly/2Quf62Y
For step-by-step guides to optimize your store, visit the Oberlo Help Center: https://bit.ly/2Q3nxTF
And, for details on how Oberlo integrates with your Shopify store, head over to Shopify: https://bit.ly/2FY20qC
YouTube » https://www.youtube.com/c/Oberlo?sub_…
Facebook » https://www.facebook.com/oberloapp/
Twitter » https://twitter.com/OberloApp
LinkedIn » https://www.linkedin.com/company/oberlo
Oberlo Community forum » https://ask.oberlo.com/
4 eCommerce SEO Techniques for Beginners (Ranking Your Products and Getting FREE Google Traffic)
Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.
RESOURCES & LINKS:
Google Merchant: https://www.google.com/retail/solutions/merchant-center/
Now I have a question for you, I want you to leave a comment below so that way I know how to better help you out. How many sales are you getting per month from your E-commerce store? If it’s zero, that’s okay. I know I need to help you a little bit more to then. If it’s a hundred or a thousand, let me know whatever the number is below on a monthly basis what you’re getting in sales, and I’ll make sure I’ll help you out whenever you need it.
So step one, Google Merchant. It gives you free exposure, free organic traffic in the Google Shopping tab. There’s integrations with a lot of E-commerce platforms that can help you generate your shopping feed automatically and even submit it for you automatically to Google Merchant.
Step two, Product Page SEO. Don’t focus on search volume in your keyword research process focus on keywords with transactional intent. Just keep this in mind.
And if you’re struggling to find these transactional keywords, you can type in head terms like laptop, those one or two word keyword phrases within a Ubersuggest.com, and when you type it in, it’ll give you a whole laundry list of ideas in the keyword ideas report.
So when you’re on Ubersuggest, once you type in your keyword in the left-hand navigation you’ll see keyword ideas, you click on it and you’ll see all the recommendations related to laptops. And there’s even questions there, preposition, comparison keywords. A lot of these will be transactional-based keywords that aren’t that competitive don’t drive as much volume, but they’ll definitely drive your revenue.
You also get to keep in mind your title meta description. You want to include the brand of the pack there. You want to include the name of the product there and include the model number as well or anything else that differentiates your product or makes it unique and helps us stand out from competitors who may be selling similar products.
And of course you want to add structured data, add FAQ content, so that way people know, Hey, here’s the FAQ’s but Google can also pull that in. You want to share real testimonials not fake ones, real ones, the more detailed with images, even better.
And you also want to write unique product descriptions optimized for both SEO and Conversions. And this one’s a big mistake that I see people making because when they’re writing product descriptions, a lot of times they’re selling the same product that other people have to offer.
Step three, minimize your load time and maximize your site speed. We talked about this a little bit, but just think about it.
You can use a Google page speed insights, putting your URL, or heck you can even go into Ubersuggest, put your URL, check out the site audit report. And in that site audit report, it pulls a lot of stuff from Google’s core vitals updates and ensures that your website is doing all the things that you need to do from an on-page perspective, as well as a site speed perspective.
So you can do well from both mobile devices and desktop devices and even tablet devices.
Step four, create relevant URL structures. A lot of people in E-commerce for some reason, they put numbers in the URL. I don’t know why I’m not some model number or the pack has a number in there. You should avoid that. You want to include keywords that are relevant to your product because that’s how you’re going to get the most traffic in the long run.
And keep in mind, you don’t want your URLs too long. When your URLs are really really long, Google thinks that when someone types in a really, really long query, your URL should rank, but then when someone types in one or two words that are part of your URL, but not everything in there, what you’ll find is as harder for you to rank, even when your webpage is a perfect fit for that keyword query that someone just typed in.
So when in doubt, try to keep your URLs more shorter than longer. Now, if you need help with your E-commerce SEO, check out our add agency, NP digital. Well funny enough, over 40% of our clients are in the E-commerce space and we love helping them grow their traffic, as well as through SEO, paid ads and content and all the other services out there that you may need.
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